International Journal of Marketing, Consumer Behavior and Digital Business
International Journal of Marketing, Consumer Behavior and Digital Business
Journal Information
| Frequency | Quarterly |
|---|---|
| Starting Year | 2025 |
| Publisher | OSM Journals |
| Language | English |
| Format | Online + Print |
| Chief Editor | Prof. (Dr.) A. Sharma |
| Readership | Researchers, Academicians, Students & Industry Professionals |
| Indexed In | Google Scholar, Crossref, J-Gate, ResearchGate |
| Contact Email | info@osmjournals.com |
About the Journal
International Journal of Marketing, Consumer Behavior and Digital Business is committed to maintaining the highest standards of academic integrity through a rigorous peer-review process. The journal seeks to publish impactful research that enhances marketing knowledge, consumer understanding, and digital business innovation while supporting sustainable business growth in a rapidly evolving global economy. The journal encourages interdisciplinary research that explores contemporary marketing strategies, consumer insights, digital transformation, branding, e-commerce, and data-driven business innovation. It aims to bridge the gap between academic research and industry practice by promoting evidence-based solutions to current and emerging challenges in domestic and global markets.
Aims & Scope
The journal welcomes original contributions covering, but not limited to, the following areas within marketing, consumer behavior, and digital business: theoretical foundations, empirical studies, contemporary marketing strategies, consumer insights, digital transformation, branding, e-commerce, and data-driven business innovation. It aims to bridge the gap between academic research and industry practice by promoting evidence-based solutions to current and emerging challenges in domestic and global markets.
- Original research articles
- Comprehensive review papers
- Short communications
- Case studies and technical notes